News Center

NEWS CENTER

28

2013

-

05

Hubei Dragon Boat Race Shendan Company "three consecutive championships"

Classification:


The 2011 Wuhan East Lake Dragon Boat Festival and the third "Shendan Cup" Hubei Dragon Boat Race will be held in the East Lake Tingtao Scenic Area from May 28 to June 6 during the Dragon Boat Festival. As the highlight of the East Lake Dragon Boat Festival, the third "Hubei Dragon Boat Race" gathered nearly 100 teams from provincial agencies, colleges and universities, Wuhan city circle, and enterprises. The dragon boat race uses 22-person large dragon boats and 12-person small dragon boats according to different groups, with more than 1500 athletes. At present, the teams are preparing for registration in an orderly manner. Shen Dan strongly supported the "Dragon Boat Festival" dragon boat race "three companies

Hubei Dragon Boat Race Shendan Company "three consecutive championships"

The 2011 Wuhan East Lake Dragon Boat Festival and the third "Shendan Cup" Hubei Dragon Boat Race will be held in the East Lake Tingtao Scenic Area from May 28 to June 6 during the Dragon Boat Festival. As the highlight of the East Lake Dragon Boat Festival, the third "Hubei Dragon Boat Race" gathered nearly 100 teams from provincial agencies, colleges and universities, Wuhan city circle, and enterprises. The dragon boat race uses 22-person large dragon boats and 12-person small dragon boats according to different groups, with more than 1500 athletes. At present, the teams are preparing for registration in an orderly manner.

Shen Dan strongly supported the "Dragon Boat Festival" dragon boat race "three consecutive championships"

As one of the four traditional folk festivals in China, the Dragon Boat Festival embodies the accumulation and inheritance of Chinese culture for thousands of years, which contains the rich imagination and strong patriotic feelings of the Chinese nation, and has become one of the most representative festivals in China.

As a large enterprise group that attaches importance to traditional culture and promotes folk customs, Shendan Company has been committed to promoting the Dragon Boat Festival culture and has exclusively named the Dragon Boat Festival Dragon Boat Race for three consecutive years. In 2005, Liu Huaqiao, chairman of Shendan Company and member of the Provincial Committee of the Chinese people's political Consultative Conference, was the first to propose in the form of a proposal that the Dragon Boat Festival should be listed as a statutory public holiday. In 2008, the Dragon Boat Festival became a statutory public holiday. In 2009, Hubei Province, on behalf of China, submitted the Dragon Boat Festival application report to the United Nations, and was successful. In 2010, "Dragon Boat Festival accession to the WTO, Hunan and Hubei Dragon Boat Race", dragon boat athletes from Hubei and Hunan gathered in Hubei East Lake and Yueyang South Lake respectively to stage the Hunan-Hubei Dragon Boat Race for the first time.

In recent years, Shendan Company has made people around the world see the protection and love of traditional culture by the Chinese people and Chinese enterprises through practical actions such as cultural promotion of the Dragon Boat Festival and continuous sponsorship of dragon boat races. The opening of the Shendan Cup Dragon Boat Race has attracted widespread attention from all over the world. The Dragon Boat Festival culture has been paid more and more attention in China.

"Shen Dan" Cup Dragon Boat Race: Featured Activities

The Dragon Boat Festival is closely linked with eggs, painting colored eggs, weaving egg pockets, sending eggs to see mother-in-law... These Dragon Boat Festival egg customs have gone through more than two thousand years of history, entrusted people with many good wishes, and precipitated profound cultural connotations. As the exclusive naming unit, Hubei Shendan Company arranged a variety of cultural and entertainment activities during the dragon boat race:

Shen Dan Artist: Painting Colorful Eggs to Welcome Dragon Boat Festival

Egg painting is an ancient folk art. On the smooth oval milky white eggshell, sketch out the favorite picture and keep it as a souvenir. During the dragon boat race, Shendan Company will provide tourists with painting tools such as brushes and pigments and special egg molds at the venue, allowing citizens to leave beautiful pictures and memories on small eggshells.

Shen Dan Weaving Hand: Weaving Egg Bag to Guarantee Peace

Egg pocket implies peace and good luck, and there is also a saying among the people that "hanging egg pocket does not block summer. During the dragon boat race, Shendan Company will hire well-known craftsmen from Hubei Province to teach the weaving process of Ping an egg pocket on the spot, so that citizens can experience the magical Chinese hand-weaving skills, and at the same time convey auspicious and safe blessings to their relatives and friends. Feel the deep affection of the Dragon Boat Festival.

God Dan Little Story King: Words and Eggs, Ming History

Food is the most important thing for the people, and egg culture and legends have a long history. The origin of the Dragon Boat Festival, why the Dragon Boat Festival is the origin of the modern "five festivals", the origin of the Dragon Boat Festival hanging egg pocket, the origin of the red happy egg, the origin of the preserved egg... During the event, Shendan will work with the children to learn about the egg culture and tell legends related to eggs, so that the new generation can "know the folk customs of the Dragon Boat Festival and the history of the Dragon Boat Festival in the Ming Dynasty", so that the traditional culture of the Dragon Boat Festival can be passed on from generation to generation.

It is reported that in order to enrich the content of the event this year and allow more citizens to participate in the activities, the "Shendan Cup" dragon boat race also has "canoe and bamboo floating performance race", "traditional dry dragon fun race", "small dragon boat simulation race" and other interesting sports activities. Citizens can make an appointment by phone or sign up on the spot to experience the traditional culture, and the winning team can also get special Dragon Boat Festival prizes.

The East Lake Dragon Boat Festival, which has always been based on the concept of "Dragon Boat Festival for the whole people, dragon boat race for the whole people", has a series of activities with rich contents, integrating ideological, ornamental, entertaining, interactive and many other elements. The citizens are appreciable and have strong participation. While edifying the patriotic spirit of the citizens, it also aims to create a festive cultural and sports feast that promotes tradition, displays culture, and carries joy.

Hubei Dragon Boat Race Shendan Company "three consecutive championships"