How should traditional retail companies use the most popular Internet shopping nowadays? This is a question that every traditional retail company must face when it comes to the way online shopping becomes a mass.
How to develop the online sales channel on the basis of ensuring the traditional sales channel is a time when many traditional retail companies are still hesitating. In May 2014, Hubei Shendan, the leading company in my country's egg industry, first “touched the net” and opened an official flagship store in Tmall Mall to sell a full range of products, opening a new way for the sale of traditional eggs.
In the age of online shopping, Hubei Shendan was the first to eat crabs
According to relevant data, since last year, my country's food trading plan through B2C e-commerce alone has reached 46 billion yuan. Compared with other domestic categories, food e-commerce has started relatively late, but the prospect of domestic food e-commerce is endless.
Every profession must have "the first person who eats crabs". As the first egg-eating company in China, Hubei Shendan officially entered Tmall this time, and started the simultaneous operation of online and offline. Beginning to enter the online sales channel, let the sale of traditional egg occupations catch up with the era of e-commerce, and open the industry's first network convenience service platform, which is of great significance for other traditional enterprises to expand e-commerce.
In the era of e-commerce, the online sales channel will be another treasure that our companies that mainly operate offline will work hard to develop in the future. As a leading company in China's egg industry, Shendan Egg Industry is so endless Shopping malls, especially e-commerce malls with endless potential, we are willing and willing to be the first crab-eating companies, the head of Shendan Egg Industry Online Sales said.
Convenient service, highly praised by consumers and industry insiders
For the vast consumers who are keen on online shopping, the quantity of products, as well as the quality and taste of the products, are the best signs.
The reporter opened the Shendang Tmall flagship store and found that the flagship store's commodities included all kinds of commodities, including fresh eggs, deep-processed various Beijing Cai, halogen eggs, salted duck eggs and so on. In addition to reasonable prices, a lot of commodities, and guaranteed product quality, the packaging of the products is also very beautiful, which is very suitable for urban people and white-collar collectives for casual eating and commercial customers.
Since the launch of the Shendan Egg Industry Tmall flagship store, it has been quite expected by consumers. Every new product will attract many consumers to buy, and the reporter can also use the "buyer reviews" column in the mall. It is very convenient to clearly see that the Shendan Egg Industry has already obtained widespread recognition from consumers, and many consumers also indicated that they can buy authentic and delicious egg products without leaving the house. Some netizens have given great certainty to the safety, freshness and taste of the products of Shendan Egg Industry.
In addition to consumers' affirmation, people in the industry also highly valued and actively appraised the Shendan Egg Industry Tmall store. Egg and nutrition experts show that Shendan Egg Industry, a well-known brand in China's egg industry, uses Tmall Mall as a pilot to participate in the online sales force. It is a new test of the connection between China's egg industry and the Internet's advantages. The combination of energy and pioneering new ways of brand marketing has also provided outstanding learning value for the intensive management of online eggs.
The reporter learned that the Shendang Tmall flagship store positioned the customer base to provide safe, nutritious and sweet green egg products to all people who spend money. Together, the products sold in the mall are the same quality as the products sold offline. Green and organic health products.