"The authentic chicken eggs must be at least five yuan for capital preservation. Because consumers don't approve, they can only sell one yuan at a time. I can't afford it!" Looking at the native chickens all over the mountains, many friends of the breeding chickens are also happy Can't get up.
Many native chicken breeders invested all their savings in March and bought a batch of native chicken seedlings from other places in preparation for a big fight. It should be time to harvest, but his native eggs were not recognized by the market, and were even bought by hawkers as ordinary eggs. Faced with the 460,000 yuan already invested and more than 1,300 yuan per day in feeding costs, it is already somewhat stretched.
Why can't green, ecological, and environmentally friendly eggs be sold at a good price?
Adhere to ecological feeding-a family of elders go to battle
Every year, many people who work abroad return to their hometowns to find suitable projects to start their own businesses. When I went to the supermarket to buy eggs, the words of the supermarket salesperson touched many people: "Where is there real local eggs."
He does not mean that. "Someone at the time determined that this was definitely a market gap." After making up his mind, he took out his savings for many years and contracted many acres of forest, surrounded the entire forest with a net, and purchased thousands of high-quality native chickens from other regions. "These local chickens are of good quality and fresh taste, but they grow slowly and have a long cycle." Ordinary chickens can lay eggs in only one or two months, with an average of 250-280 eggs per year. It takes only 5 months to be slaughtered, and the egg production is less than half that of feed chickens.
Several tile houses on the chicken farm were filled with soybeans, corn, wheat and so on. These foods are prepared for these native chickens. Since the chickens were released in March, he has never fed them. As the chicken grows and grows, it is understaffed, and it basically belongs to a family.
Some people also advised him that if he used chickens to raise his chickens, he would "cry to a loss"; others suggested that if some feed was added, the egg production rate would be higher.
However, some people are very persistent on this ecological chicken farming road. "As long as the real chicken is raised, there is no fear that no one will buy it."
Eggs go to market-consumers don't buy it
As the funds invested increased, many local chicken breeders could not resist and started selling some roosters, hoping to recover some of the funds. However, the local chickens sold for the price of ordinary feed chickens. "After the mouth is worn, people just don't believe that there are real local chickens on the market."
Last month, native chickens began to lay eggs. Piles of soil eggs were very eye-catching in the seams of stones on the slopes of the farm, under the rocks, and in piles of dead branches. There is also a row of dirt nests on the hillside. "This is specially for hens. Some hens do not return to the hen house to lay eggs."
Looking at the basket of eggs, he was happy, and he happily carried the eggs to the market to buy, but no one believed at all, "Where are there any eggs!" The most uncomfortable thing for friends who breed chickens is The hawker only gave him the price of ordinary eggs: one yuan for each. "To feed native chickens entirely with grain, one egg needs to be sold for at least five yuan to protect the capital." Before that, the account had been carefully calculated.
"No local, I will try it in Chengdu." At the end of October, a cart of local eggs came to Chengdu's largest egg wholesale market, but the price offered by the local sellers poured a pot of cold water on the face: still a dollar One. Unwilling local chicken farmers will also go to large supermarkets and other large stores, and still run into the wall one after another. He did not want the eggs to be sold cheaply and had to go home.
Now, looking at the thousands of native chickens and mountains of native eggs foraging for food in front of them, they are faced with the cost of feeding 1,300 per day and 40,000 per month.
No certification, no brand-entrepreneurship is not enough
Repeated failures, and began to reflect, why do you just do not buy the eggs?
After market research, some local chicken breeders regretted: "Without a brand, consumers cannot believe that the local eggs are real; without adequate market research and cost accounting, without sales channels, without word-of-mouth, they cannot naturally sell good prices." I began to realize that entrepreneurship alone is not enough.
According to the "Administrative Measures on Green Food Marks", "native eggs" enter the store and need to pass the certification of green food companies or commodities, otherwise even the real native eggs will face the embarrassment of not being recognized. However, it takes half a year to complete the certification, and the cost is nearly 20,000 yuan. With the current economic situation of many local chicken breeders, it is simply unable to afford it.
"The most urgent thing is to find a sales platform, open the market, and then take the path of a professional cooperative." Many farmers said with a bitter smile, "If everyone worked together in partnership, each household shared a little risk, maybe it would not be as tired as it is now." He I have also considered finding a bank loan. However, without the necessary fixed assets, the loan is not easy; the farm has not reached a certain scale, and it is difficult to get government support.
"This small and scattered business model is easy to lose in market games. Because of the lack of sufficient information, agricultural product prices are often suppressed very low, and their production costs are raised very high." So the current status quo is There are local eggs, and the market cannot be opened.