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2016

Why don't eggs sell at a good price?

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"For genuine native eggs at a low price, the capital preservation is at least 1.5 yuan. Because consumers do not approve, they can only sell one yuan now. I can't afford to lose!" Looking at the local chickens all over the mountains, many friends who raise local chickens are not happy.

Many native chicken farmers invested all their savings in March and bought back a batch of native chicken seedlings from other places to prepare for a big fight. It was time to harvest, but his native eggs were not recognized by the market and were even bought by vendors as ordinary eggs. In the face of the 460000 yuan that has been invested and the daily feeding cost of more than 1300 yuan, there are already some "stretched thin".

Why can't green, ecological and environmentally friendly eggs be sold at a good price?

Insist on ecological feeding-a family of old and young to fight together

Every year, many people who work outside return to their hometown to find suitable projects to start their own businesses. When I went to the supermarket to buy eggs, the supermarket salesperson's words touched many people: "Now there are no real native eggs."

The speaker is not intentional, the listener is intentional. "At that time, some people decided that this must be a blank market." After making up his mind, he took out his savings for many years to contract many mu of mountain forest, surrounded the whole mountain forest with a net, and bought back thousands of high-quality native chickens from other areas. "These ground chicken is good and tastes fresh, but it grows slowly and has a long cycle." Ordinary chickens can lay eggs in only one or two months, with an average of 250-280 eggs per year, while native chickens raised in the original ecology can only be put on the market in 5 months, and the egg production is less than half of that of feed chickens.

Several tile houses on the chicken farm were filled with soybeans, corn, wheat, etc. These grains are all prepared for these native chickens. He has never fed feed since the chickens were raised in March. As the chicken grows bigger and bigger, it is understaffed and basically belongs to a family of old and young.

Some people also advised him that if he raised chickens entirely with grain, he would "cry at a loss"; others suggested that if he mixed some feed, the egg production rate would be higher.

However, some people are very persistent in this ecological road of raising chickens. "as long as you raise real native chickens, you are not afraid that no one will buy them."

Eggs go to market-consumers don't buy it

With the increasing amount of money invested, many native chicken farmers could no longer resist and began to sell some roosters, hoping to get back some of the money. However, the native chicken was sold at the price of a common feed chicken, "the mouth is worn out, and people just don't believe there are real native chickens on the market."

Last month, native chickens began to lay eggs. Packs of native eggs were very eye-catching in the cracks, under the rocks and among the dead branches on the hillside of the farm. There is also a row of soil nests on the hillside. "This is specially dug for hens. Some hens don't go back to the coop to lay eggs."

Looking at baskets of native eggs, I was full of joy and happily carried the eggs to the market to buy them, but no one believed it at all. "where are there any native eggs now!" The most difficult thing for friends who raise native chickens to accept is that the peddler only gives him the price of ordinary eggs: one dollar. "The local chickens are completely raised with grain, and an egg must be sold for at least one dollar and a half to keep its capital." Before that, the account was carefully calculated.

"Not locally, I'll take it to Chengdu to try." At the end of October, he took a cart of native eggs to the largest egg wholesale market in Chengdu, but the price offered by the local seller poured cold water head-on: it was still a dollar. Unwilling native chicken farmers will also go to supermarkets and other large stores, and still hit a wall one after another. He didn't want his eggs to be sold cheaply, so he had to go home.

Now, looking at the thousands of native chickens and mountains of native eggs foraging in front of us, facing the feeding cost of 1300 yuan a day and 40000 yuan a month, I am worried.

No certification, no brand-entrepreneurship is not enough with enthusiasm.

After repeated failures, I began to reflect on why everyone just didn't buy the local eggs?

After market research, some native chicken farmers have some repentance: "Without a brand, consumers cannot believe that native eggs are real; without adequate market research and cost accounting, no sales channels, no word of mouth, naturally they cannot sell at a good price." Begin to realize that entrepreneurship is not enough with enthusiasm alone.

According to the "Green Food Mark Management Measures", "native eggs" entering the store for sale need to pass the certification of green food companies or commodities, otherwise even real native eggs will face the embarrassment of not being recognized. However, it takes half a year for the certification to be done, and the cost is nearly 20000 yuan. With the current economic situation of many native chicken farmers, they simply cannot afford it.

"The top priority is to find a sales platform, open up the market, and then take the road of professional cooperatives." Many farmers said with a wry smile, "if we had partnered together and each household shared a little risk, maybe we wouldn't be as tired as we are now." He also considered looking for bank loans. However, without the necessary fixed assets, loans are not easy; the farm has not reached a certain scale, and it is difficult to get government support.

"This small and scattered business model is easy to lose in the market game. Due to the lack of sufficient information, the prices of agricultural products are often kept very low, and their production costs are raised very high." Therefore, the current situation is that there are native eggs and the market cannot be opened.

Why don't eggs sell at a good price?

2016 egg industry top ten brands list

The difference between native eggs and ordinary eggs

2016 egg industry top ten brands list

The difference between native eggs and ordinary eggs