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2013

Focus on World Egg Day Focus on Chinese Brand Eggs

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Industry Information

In order to promote the development of the world egg industry, the World Egg Association (established in 1964, is the only international organization representing the global egg industry in the world) decided in 1999 to designate the second Friday of October each year as "World Egg Day". On October 13, 2006, "World Egg Day" was introduced to China for the first time, aiming to guide all sectors of society to pay attention to the egg industry and pay attention to the safety of egg products; and use this as an opportunity to better promote egg consumption and accelerate China's egg products The industry has achieved leapfrog development.

The World Egg Day ushered in by China this year is of special significance, because at the just-concluded World Egg Annual Conference, the Chinese brand Deqingyuan won the highest honor in the world egg industry-the 2008 Global Crystal Egg Award., Won worldwide recognition and praise. this year, deqingyuan, together with the people of the whole country, celebrated this festival of special significance.

my country is the world's largest egg-producing country, but when World Egg Day first entered China, there is still a considerable gap with the world's advanced level. Once the Chinese brand eggs less, well-known brand eggs are even more lacking. The long-term low-level and low-quality development has caused many problems such as low-quality egg production, low export, and weak market competitiveness. It is precisely in recognition of this gap, with the dream of letting Chinese people eat the best eggs, Deqingyuan, after eight years of unremitting efforts and persistent pursuit of dreams, has now successfully won the recognition of the world egg industry and set a benchmark for Chinese brand eggs.

As a Chinese egg company that has only been established for 8 years, how can Deqingyuan beat all countries to become the best egg in the world?

The world's leading production standards

Deqingyuan Ecological Park is located in Beijing Songshan National Nature Reserve, covering an area of more than 800 mu. If no one told you, you would never think that this is an enterprise mainly raising chickens. The buildings are well organized, the whole house is clean, and the red houses and green trees are integrated with the surrounding tourist areas.

The laying hens selected by Deqingyuan are also the world's best laying hens. They are all fed with high-quality green corn and do not add antibiotics throughout the process to ensure the natural health of the eggs. After strict cleaning, drying, sterilization, disinfection and screening of Deqingyuan eggs, the fully qualified eggs are sent to the "ID card" coding room to issue ID cards to the eggs. This ID card set the precedent of spraying production date, trademark and anti-counterfeiting code on the surface of eggs in China, thus ending the "three noes" history of eggs without production date, brand and anti-counterfeiting code for thousands of years. Through these codes, you can directly find out the egg production date, batch number, quality inspection number and other information. If there is a problem with the eggs, you can directly track the chicken coop where the problem occurred at the first time, find out the cause, and track and crack down on the "bad guys.

At the same time, Deqingyuan Ecological Farm has realized the ecological cycle and harmless treatment. After the chicken manure is collected, it is matured to produce a large amount of biogas for power generation and fuel use. It can generate more than 40000 degrees of electricity on average every day. At the same time, the cooked chicken manure is still a good organic fertilizer for nearby farmers to use. In this way, 100000 tons of chicken manure can be processed every year, which is ecological and environmentally friendly.

After learning about Deqingyuan's achievements in ecological science and technology through biogas power generation, sewage treatment, and solar energy utilization, a representative said frankly: "Unexpectedly, Chinese colleagues have been in the forefront of the world in terms of ecological and environmental protection technologies and concepts."

Quality wins market recognition

Now, walking into the shelves of most supermarkets in Beijing, you can see Deqingyuan eggs being placed in a conspicuous position. Relying on the innovative "sustainable ecological agriculture model" and market promotion methods, Deqingyuan, which was established in 2000, has now become a leading brand in the traditional egg industry. According to AC Nielsen's market research results in January 2007, Deqingyuan Ecological Eggs currently have a market share of 71% in Beijing brand eggs and are the most trusted egg brands by consumers.

Not only that, as China's largest brand egg producer, Deqingyuan has also won a big victory in the competition with foreign brand eggs. In March 2007, Deqingyuan eggs began to enter the Hong Kong market. Although in the Hong Kong market, there are no brand eggs from the United States, Australia, Japan, and Thailand; among them, Japanese eggs were originally considered to be of the best quality and dominate. However, the emergence of Deqingyuan eggs broke this pattern. In just over a year after entering the Hong Kong market, Deqingyuan eggs have already occupied 12% of the market share. Even in Jusco, the largest Japanese food supermarket in Hong Kong, the sales of Tak Ching Yuan eggs have greatly surpassed Japanese egg products.

Nowadays, in the eyes of many foreign consumers, Deqingyuan's eggs have become synonymous with pollution-free green food. A typical example is that the Japanese tourism department has told tourists that eggs should not be eaten raw after arriving in China. However, the Japanese Embassy in China told Japanese tourists after testing and eating that the fasting order did not include the eggs of Deqingyuan.

This year, the World Egg Day in China is of extraordinary significance. The rise of Chinese brand egg Deqingyuan will add luster to this special festival. In order to celebrate this festival and to celebrate the 2008 Global Crystal Egg Award won by Deqingyuan at the World Egg Conference, Deqingyuan will also carry out activities during the festival to share honor and joy with the people of the whole country.

Focus on World Egg Day Focus on Chinese Brand Eggs

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