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2020 "My Favorite Hubei Brand" TV Contest has come to an end 
10 brands won the gold medal in the competition. Photo by reporter Zhao Xiulin
Photo by reporter Zhao Xiulin
Medal of Shendan Company
Jingchu Network Client-Jingchu Network News (Reporter Zhao Xiulin Correspondent Lin Zhiguo Zeng Wei) Shows Brand Development Achievements and Pushing Forward Brand Strong Province Construction. On January 12, the final of the 2020 "My Favorite Hubei Brand" TV Contest came to an end. After scoring by on-site experts and media judges, as well as off-site online voting, the gold and silver award-winning brands were announced.
The ten brands that won the gold medal are Qianjiang lobster, overlord drunk, shengchuan, Enshi potato, I 'd love emperor, Suizhou fragrant rice, Lichuan red xingdoushan, Honghu lotus root, strong wine and Shendan. The ten brands that won the silver award are Jinlongquan Beer, Arctic Source, Zigui Navel Orange, Juxiangda, mian yang Sanjiang, Enshi Yulu, Hongshan Caitai, Qianji, Wudang Tea and Chaotianshou.
According to reports, the competition lasted nearly three months. After enterprise registration, departmental review and government recommend, 53 brands participated in the competition. After the preliminary online voting and expert evaluation, 20 brands entered the finals, with a one-minute video display and a two-minute roadshow in turn.
In the video display, 20 brands condensed their brand culture, brand value and brand prospect into 60 seconds. Each picture shows the ingenuity and vitality of Hubei brand.
In the on-site roadshow, 20 brands fully combined their respective advantages and regional characteristics, and expressed in various ways: Jinlongquan Beer invited crosstalk performers, and a rap performance was vivid and vivid; Xingdoushan Lichuan Red combines tea art with the local characteristic "Dragon Boat Tune", which is unique. Chen Zfang, a national model worker and Enshi armless potato e-commerce expert, also made a special trip to the scene to speak for his hometown potato; the micro-movie of lotus root in Honghu Lake and the scene review, the cross-over drama of Enshi Yulu, and the performance program integrating calligraphy, dance, tea art and piano art have set off climax one by one.
Shendan Roadshow Scene
It is understood that in recent years, Hubei has fully implemented the intellectual property strategy and the strategy of strengthening the brand, carried out special actions to enhance the brand, and strived to realize the transformation from a big brand province to a strong brand province. As of November 2020, the number of valid trademark registrations in the province has reached 664667, and the total number of well-known trademarks identified is 387.
Peng Quan, Secretary of the Party Leadership Group and Director of the Hubei Provincial Intellectual Property Office, the organizer of the competition, said that the "My Favorite Hubei Brand" TV competition is to enhance the province's brand awareness, promote the construction of a strong brand province, and promote high-quality economic and social development., To inject a steady stream of Jingchu power into China's economic construction.
(Source: Jingchu Network)
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